ad images - research

Teaser ad - one page

Teaser ad - next pg
 

The 3 ads below are from local Long Beach magazine and take up a strip from edge of one pg about 2"x8"

Like this simple ad picture - it's colorful and fun!

Fun visit to Plaza Mexico paleta shop in Lynwood with Ad teammates.

Susana, Samantha and I had a fun visit to Plaza Mexico's Paletería La Michoacana Thursday after class.  I used to pass the huge sign  advertising the Plaza when I went to work at the special educ school but had never stopped there.  It's a lovely mall!  After par-taking of an enchilada lunch I ordered a delicious coco de leche paleta.  The salesgirl said the owner would not allow photographs.   The Plaza didn't have too many customers as it was a Thur afternoon.  Susana showed us many unusual vegies and suggested how they could be cooked.  She may share one of her family's secret recipes with me.  

Below if info from L.A.Times on-line article which talked about this wonderful paleteria.

Handmade paletas — Mexican ice pops — have traditional flavors and cutting-edge style.By Betty Hallock for L.A. Times Living

August 22, 2007

...That's not just some idyllic Latino-Rockwellian fantasy. On a recent 80-degree-plus weekend in the courtyard of Plaza Mexico in Lynwood, a family of five took advantage of a park bench and a view of a replica of the Ángel de la Independencia, each of them holding fast to summer by his or her Popsicle stick. Customers at the nearby Paletería La Michoacana, a small, often crowded shop tucked into a corner of the plaza, lined up for paletas in flavors such as tamarindo, hibiscus flower and mango con chile. (If summer in L.A. had a flavor, it might be mango con chile.)

When I googled the name of the shop later I found out there are many shops by the same name and one comment that was posted on a Flickr site indicated:

BTW, Paleteria La Michoacana is not a chain, nor a franchise. It is just a tradition to call your paleteria "La Michoacana" because of the delicious paletas, nieves and natural flavoured water that are homemade and sold in Patzcuaro Michoacan.

Below is an image of a paleta shop in Michocan, Mexico and paleta images from LA Times article.

Paleta slogans

Fruitleta slogans:

Where’s Fruitleta?    Hawthorne!   Long beach

Donde es   "

Why Fruitleta?  Yummy, cool,  healthy, guilt-free snack, hot new product - caliente!

Porque  "

How?  We make it fresh daily.

Como?

When? Everyday!

Cuando?

What?   

Que es? Fresh, homemade popsicle with real fruit

A flavor a day keeps the snack attacks at bay.      

Let's   Fruitleta!

Have a cool day!  On Fruitleta coupon.

Fruitleta – anytime snack

Ay yah yah - coming up with slogans is soooo hard.

paleta flavors - the list could be endless

tamarindo, hibiscus flower

mango con chile

helado de agua

cucumbers with chile

paletas de agua

pico de gallo paleta made with pineapple

icama, cucumber and mango

nuez (nut)

coconut paleta de aqua

passion fruit, blackberry, soursop, nopales fruit,

 coconut, cantaloupe, watermelon, pistachio

Campaign ad roughs cont' logos and typeface

I spent hours working on the logos, partly because I have to refresh how to make a lovely strawberry with all the shadows and highlights with 'perfect' lines. Working with pen tool and getting lovely curves wasn't working so well.  Then I had to figure out how to make a lovely rotation of the rectangle shape in illustrator - found out googling 'illustrator how to...' works better than looking through my old notes and illustrator manuals.  But it was fun to work with the shape and get it to fit in a square-type motif.  Prof Angela had suggested during critique as client today that strawberry logo with stick (may work better without the stick). It is easier to work the rounder shape into the 'Fruitleta' sign.  It's all a learning experience.  What is hard is to work with teammates because we all have our own artistic bent and ideas.  I was ready to throw in the towel today until I felt we were moving forward with which direction to go in.  Whew.  Thanks teammates Susana & Samantha for putting up with my angst!

Ad campaign: paleta roughs- mag ad coupon insert: see previous blog post

The top is the back of the insert and the bottom is the front (and popsicle stick would be added and this a a removeable part of the ad.  See previous blog. Reader can take pull-out with them & have the coupon... The nutritional info with more detail is another option, but I feel less info is more.  Just share number of calories and grams of sugar with reader to entice them to buy, buy, buy!  Teacher Angela had a look and liked the idea of the number of calories in larger type but disliked the large name of paleta.  Can't win them all.   :)

More food trucks - like the outlined casual fun look

This is part of a line of food trucks under company name 'Mobi Munch.'