chernobyl fukushima
ideas to move forward with - tag-lines to include concept of numbers
campaign idea: chernobyl and fukushima impact via numbers -highlights problems associated with a nuclear reactor disaster and effects of radiation. i will be using ambient advertisement techniques and social media and urban and college advertisements.
what's in a number?
using numbers (statistics) to inform public scientifically about the impact of nuclear energy and hazards. numbers tell story (impact) of how many people are affected. (deaths, cancer, food contaminated, psychological impact)
compare fukushima to chernobyl numbers; eg poster/flyers eg 8.5 x 11 with only number on it (teaser ad) - short time/days later -link random number around campus to inform/ relate to fact eg # of deaths or persons with thyroid cancer - posters & flyers (will include link to facebook group)
later f/u flyers with answers - eg placed around campus
take photos around campus with dif students holding signs with only number on it
may hire students & encourage them to wear black hooded jacket with sunglasses & carry signs with serious demeanor to give impression of doom & gloom
use water-based paints to do guerilla/grafitti ads around campus, eg bathroom walls, windows, floors to 'spray-paint' numbers and few days later have f/u 8.5x11 flyer referencing number eg 25 to 25th anniversary of chernobyl
what are your odds (poster) to tease people to think - it could happen to u. what are your odds links to numbers and double your chances game.
place on community boards around local businesses starbucks, on bus , metro campus or student oriented places
may put lottery cards attached ( tag-line double your chances) informing what is in posters, cards back has facts & images informing
lotto tickets to inform public about stats and images - statistically about chances -linking the what is in a number statistically to a fact.
using idea of lottery to create and interactive game that inform students about random numbers.
volunteers or paid 'staff' may be wearing black hooded jacket with sunglasses (like the grim reaper) to hand out lottery tickets or paid - will hand out and strategically leave tickets around campus. front of library - student activities - put in in car like parking tickets (that may get attention of student)
media: (we're to use 3 dif media)
poster on campus, bus ad over seats?, youTube?, later decided on Facebook group send to college age niece and she can forward to her friends 'Join the cause - increase awareness of chernobyl & fukushima aftermath. folks in group can add comments and add posts, post photos of themselves & friends holding numbers related to fukushima or chernobyl; maybe up-date numbers as they come in?? and post those?? Consider setting up pdfs - downloadable statistics - where facebook user can go around campus and stencil - downloadable stencils to print and cut out & participate with cause.
guest speaker for ad 2 class commented on importance of social networking and its power and impact: when someone likes a pg - friends can see what i've liked - see what's going on - that activity is visible to my friends - then i may like it and spreads to other friends. ea person who consumes and delivers content to the social network becomes soc network to what i like -extends reach of campaign . see that i like the page - for viral potential. can post picture on my facebook page - ask my friends to like it....and see how far it goes....??? for my own project?
we tend to tune in more to these types of info sharing cuz we're not tuned out to them interwoven with status updates - so cant filter it out cant mute these commercials
angela wants ambient ad (out in community where ad is worked into the environment)
maybe at local community store where they sell lotto tickets - put flyer with numbers pull off with stats behind? maybe bus ad - one panel with number; nearby panel with statistical fact related to the number poster with numbers game and blank black space where they pull out lotto tickets with numbers and facts on back
