More roughs for bad ad better

Paleta logo...'sketches' in illustrator

Paleteria La Michoacana -competitor on facebook

http://www.facebook.com/pages/Paleteria-La-Michoacana/126285844125

Fun looking food truck

Street vendor along Wilshire Blvd kicked out

http://latimesblogs.latimes.com/dailydish/food-trends/page/2/

Only $150,000 investment to start your own food truck!

http://online.wsj.com/article/SB10001424052970204456604574201934018170554.html

NY Times article Upscale food trucks

http://www.nytimes.com/2009/07/01/dining/01truck.html
This article discusses turf wars upscale food trucks and territoriality of older vendors & nearby businesses & licensing issues.