Bad ad better final

Doing ad reinforces use of CRAP principles: contrast, repetition, alignment & proximity.  It is now easier to do 1st read: PV Net Educ Center & the the blue horizontal line aids in eye flow to classes enrolling now & then reviewing classes currently offered.  Finally seeing the contact info on bottom.  I brought the logo for organization branding to encourage loyal students to keep coming back to enroll in on-going classes.  I do like the dark black gradient band to draw eye to read left to right.

Bilingual campaign?

What is ¿Ask Mariví?
¿Ask Mariví? is an on-going collection of observations about package design and branding familiar to the Latino/Hispanic marketplace. It's our way of learning about the stylistic conventions, visual patterns, and metaphors that appeal to Latino consumers. 

Her website has different insights including the following:

Raising a Bilingual Child in the US

Raising a child nowadays in the US with a set of parents both fluent in Spanish and English can be quiet a challenge. Just ask me. You want your child to learn the most and the best, so you try to repeat everything you teach him twice (in both languages) and let me tell you this can be exhausting and overwhelming.

Reading an article at babycenter.com about how your child learns to speak I came across a highlighted sentence that said that bilingual children split the amounts of words they know between the two languages. Ahh what a relief I felt to know that we are in a good path raising our little one teaching him two idioms.

It is so interesting to me that Spanglish it is not only a street language or the mix of our languages but a reflection of how new generations with Hispanic ancestry grow in the US.

Ad that appeals to Latino Hispanic market

ask marivi designer liked this ad because it is clean and simple.  She has ten yrs experience working in the Latin Am market.

Research - Paleta campaign words & images

word list that relates to product & company Fruitletas product.

paleta-  A paleta is a Latin American ice pop usually made from fresh fruit. The name comes from palo, or "stick," and the diminutive ending -eta, referencing the little flat stick frozen into each item(wikipedia)

lick

frozen - turned into ice or solid

cool

snack  - light meal eaten in a hurry

fruity

guilt  (feeling of having done wrong; implied offense) -free 

SALUD - health

REFRESCO  - refreshment

fresh        FRESCO   recently made

food truck

(hand cart)  CARRETILLA - images dont match except for one photo I lost for ice cream push cart.

 (motor vehicle)  CAMION (accent on o) - ???

Paleta campaign - bilingual communications designer for Latino/Hispanic marketplace

http://www.rbird.com/movabletype/askmarivi/

Final (more or less) re-worked ad.

I like this one best, but not sure if the logo going off the rectangle element works quite right.

                              

TED on babies & linguistics & compassion

Patricia kuhl: linguistic genius of babies - declined ability to learn languages goes way down by age 7.

krista tippett: reconnecting with compassion.  kindness. curiosity without assumption.  empathy; forgiveness - reconciliation.  act of presence; generosity; hospitality; just being there- just show up.  linked to beauty- willingness to see beauty in the other - not just what needs helping.  look for face of god in suffering in face of stranger; religious other.  vs tolerance.  compassion is visible -we recognize it- know what is possible.  big spiritual idea - in space and time; color and complexity of life.  seeks physicality.   juan veijet - cognitively challenged communities.  live compassion - wisdom of tenderness.  his friend mother teresa - changing ourselves.  compassion a sign reality of deeper possibilities- unleashed in wider circles by signs & stories not by stats and strategies.  power of story - to flourish , change, carry forward.