Saturday, April 30, 2011

Chernobyl Ad Campaign word list

Word list

numbers      statistics       infinity     few   many    odd     even     big    little   zero   endless    countless  finite   infinite
symbol    figure   quantity   increase    decrease   disappear     faceless   identity    identification     count    countless  group  mass     days are numbered      your number is up
contamination - impure by exposure to pollutant or poisonous substance; impurity, defilement, pollutant 
thyroid cancer - (gland that concentrates iodine in the body therefore vulnerable  to developing tumors when exposed to nuclear radiation that contains high levels of radioactive iodine
 children      babies   innocent      young     play protect    future   generation   grow  flourish   nurture
fall out
ghost city  - apparition  - transparent -  
forgotten - not known - 
abandoned      left           give up     leave     isolate      
grave (pripyat - city for chernobyl workers)      dead     bury    
burns
exodus    Biblical     masses
blast (april 26)    explosion    attack    assault
 evacuate    empty out      move leave behind     confusion  separation  chaos  nothingness     decay     destruction    
distrust    dismay  (for soviet union)      
hopeless     despair    inadequate       colorless     pale       alone   
refugee       homeless      dont belong       unwanted    
exclusion zone
silent emptiness        unreal     

radioactive- radioactive
adj radioactive
1 (of some substances, eg uranium) giving off rays which can be dangerous, but which can also be used in eg medicine radioactive metals.
2 containing radioactive substances radioactive waste/dust.


nu·cle·ar  
Relating to or forming a cell nucleus; relating to atomic nuclei; using energy derived from the nuclei of atoms through fission or fusion reactions.
adj.
Biology Of, relating to, or forming a nucleus: a nuclear membrane.
 Physics Of or relating to atomic nuclei: a nuclear chain reaction.
 Using or derived from the energy of atomic nuclei: nuclear power.
Of, using, or possessing atomic or hydrogen bombs

Chernobyl Ad Campaign research article: CHERNOBYL REVISITED

The article below I found fascinating because of our different cultural systems & thinking.  It reminds me when I visited my mother's birthplace Canton, China years back.


CHERNOBYL REVISITED. By: De Leo, Maryann, Discover, 02747529, Jun2007, Vol. 28, Issue 6

The world's first nuclear refugees come home--to a city of ghosts
On a bright Sunday morning in Kiev, outside the Minskaia metro station and in front of a Ukrainian McDonald's, a streamlined yellow tour bus idles its engine. The driver waits for passengers heading into the exclusion zone, a radioactive no-man's-land created two decades ago by the Chernobyl nuclear accident.
Soon about 20 people, mostly Ukrainians and Russians, gather near the bus. Two young, dark-haired men hand out white and blue radiation hazmat suits, yellow plastic slickers, and bottles of water. One of the day-trippers is Alex, born and raised in Pripyat until he was 10. Now 30, he is part of a virtual community of mostly young people who once lived in Pripyat, the forgotten city that was built in the 1970s for workers at the Chernobyl nuclear power station less than two miles away. At the time, Pripyat was called the City of the Future. Instead it was abandoned April 27, 1986, when its residents became the first and, so far, only permanent nuclear refugees in the world.
The trip, which the former Pripyat residents organized, coincided with the 20th anniversary of the explosion. It also happened to fall very close to Radonitsa, the clay of remembrance of the dead, when family members visit the graves of their relatives. The entire city of Pripyat is a grave, a place that died more than 20 years ago and will never come back to life.
Once we are all collected, radiation protection suits, water bottles, and lunch bags in hand, we board the bus. The organizers begin the trip by introducing themselves. People have come from all over the world, including the cities of St. Petersburg, Odessa, Vilnius, and Kiev. Most of them have never met except on their virtual community at pripyat.com. Alex, from Kiev, and Dmitri, from St. Petersburg, sit behind Christophe Bisson and me. Bisson, a French painter and philosopher, invited me to come on this trip when he and I attended a Chernobyl conference in Budapest. "I'm the only English speaker. I can translate for you," Dmitri says.
While the bus heads north to the exclusion zone, the 18-mile-wide region around the reactor, the Web site organizers start showing Pripyat movies. After a few adjustments to the bus's faulty video player, a small monitor begins to display gruesome scenes of the aftermath of the fire at the reactor. Scratchy black-and-white footage of the emergency workers shows graphic images of men in agony, with peeling sheets of skin and severe burns covering their bodies. Then we watch the mass exodus from Pripyat, a procession of 2,000 city and school buses inching their way out of the city like some strange funeral procession.
There are also images of April 26, the day of the blast, before residents knew of the danger. Home movies capture ordinary weddings, blurred bluish footage of brides in white dresses and smiling grooms. Only the horrific and the shocking remain in my mind. "How did people find out what had happened?" I ask Dmitri.
For 36 hours after Chernobyl's RBMK-1000 reactor let loose a radioactive cloud, Soviet officials said nothing. Then, in the afternoon of April 27, the officials sent one person from each apartment building to hand out flyers and iodine pills to occupants. The iodine pills were useless, given too late to be effective, but the residents didn't know that. The flyer instructed them that they would be evacuated the next morning because of an accident. They were told to bring only what they would need for three days. The 49,000 residents of Pripyat, including 15,400 children, left everything in their apartments, not knowing that they would never see their homes, their belongings, or their town again.
After the Chernobyl accident, 76 surrounding villages were also evacuated, creating their own communities of nuclear exiles. Radiation from the disaster was detected in parts of Scandinavia, Poland, the Baltic states, southern Germany, Switzerland, northern France, and England. Four days after the accident, the radioactive particles were already in Africa and China. But Pripyat was the front line. Scientists estimate that the most dangerous radioactive elements will take up to 600 years to decay sufficiently to render the town safe. Until then, spending any extended time in Pripyat is tantamount to playing roulette with your DNA.
In Pripyat, the reactor was visible from rooftops, and terraces, an icon of electricity, progress, modernity itself. In the end, though, it changed the lives of the people there in ways they could never have imagined. "Ten of my closest relatives died from cancer, and they tell me it has nothing to do with radiation," one former resident tells me. "Do you think I believe that? Of course it has to do with radiation. I will die from it too--and all for electricity."
The bus has been traveling north for over an hour. The vast monolithic apartment complexes of Kiev have disappeared, giving way to small wood frame houses in a bucolic landscape of green and brown fields. All looks peaceful at first glance, but the exclusion zone is a dead country. Although trees and birds and animals remain, humans are gone from the landscape, except for pockets of people who have drifted back, despite the official prohibition, to live and die in their small villages. There is a silent emptiness here.
We arrive at the zone checkpoint. Everyone who enters the exclusion zone needs a special permit. If you are a refugee from Pripyat, it is easy to get. Journalists, scientists, and even some tourists are also allowed in, but all visitors must be accompanied by a guide of Chernobylinterinform, a government office that oversees Chernobyl tourism. All of us on the bus show our passports to the young Ukrainian police officers. They check our names off a list and wave us in. It is done quickly; the men seemed bored by our arrival and soon raise the gate that will allow us into the zone.
Our first destination is Chernobyl itself. Although the complex was shut down in December 2000, the reactors are still being emptied of their nuclear fuel, so they have to be maintained and checked. Thousands of workers, wearing badges to monitor their radiation exposure, remain to service the plant. They do not live in Chernobyl itself, but nearby. We stop at a near-empty grocery store, a white building that doesn't look like a store, where there are a few glass cases with items neatly arranged--a few razor blades, three batteries, and small bags of raisins, nuts, and American candy bars. At the administration building entrance, a bronze statue of Lenin raises his hand in the direction of the power plant.
Inside waiting for us is our guide, Youri, a former English teacher. He traded his teaching job for a position at Chernobylinterinform. "It's three times the money, so I took it. I have a family. They rotate us out of here every few weeks just to be safe," he says. We are sitting in the room where the Chernobyl trials were held in July 1987. The Soviet Supreme Court found the former director of the power plant, the chief engineer, and the engineer's deputy guilty and imprisoned them for 10 years each. At the front of the former courtroom, Youri shows us the dosimeter (radiation detector) he will carry so he can measure radiation levels as we travel around. While we drive to Pripyat the organizers replay the evacuation scene, and everyone falls quiet.
Youri leads us through the city streets, miles and miles of nothingness. No cars, no human life, just paved roads waiting for no one. We stop at Pripyat's former cultural center and enter a theater. A bright red-and-blue mural high on a wall is the only thing intact. It is a classic Soviet painting of large sheaves of wheat, women holding baskets filled with food, and men working as farmers. Everyone looks happy. Upstairs there are hundreds of books strewn from one end of the floor, spilling over into the other rooms. Christophe and I follow another couple to a school building. Outside there are letters and numbers etched into the facade. Inside there are wide windowed classrooms aglow with sunlight, a tumble of overturned chairs and desks. And then on a table lies a perfect arrangement of teachers' notebooks, attendance records, and grades for students, all written in Cyrillic. How did this survive--or has some intruder rearranged it?
Youri enters the school and checks for radiation. He holds the dosimeter near the chairs and desks. Everywhere he goes it clicks off the sound of radiation: in the classrooms, in the theater, in the music room, near the piano keys, in apartments, along the ground. No place has escaped. The levels vary, sometimes near 100 microroentgens per hour but not much higher. Background radiation levels in New York City are around 12. A level of 100 is not considered dangerous for short periods. "It's safe for you to walk around," Youri concludes.
Christophe wants to walk over to the town swimming pool, a place he visited on his last trip. Dmitri comes to warn Us away. "There's a plutonium spot around the swimming pool. Don't go closer," he says. Plutonium spot? How does he know? And are we really as safe as we thought? When some murky yellowish liquid drips from a ceiling in one of the buildings onto Christophe's head, he takes a photo of it to document the event. "This stuff fell on my head," he says. "Do you think I'll be OK?"
Down a long, quiet road overgrown with tall brown grasses, we see a tiny dun horse trotting away and wonder if it's real. "Yes, that was a horse you saw," Youri reassures us. "They were introduced here several years ago to see how they would survive. For some reason the radiation doesn't seem to affect them. Scientists are studying them."
At lunchtime, while Christophe and I eat our snack of Ukrainian pork fat, black bread, and red caviar, the organizers hand us blue garbage bags. "Stage one is beginning," Dmitri says. "As part of our remembrance day, we wanted to clean up our hometown. Thank you for helping us." If that goes well, he plans to move on to stage two, making Pripyat a living museum, a tribute to its far-flung exiles.
We spread out on the wide, open streets picking up debris, mostly empty vodka bottles. "If anything is in the mossy area, don't pick it up. Radiation accumulates in moss. It could be dangerous," Youri tells us.
Alex, from our tour group, motions to Christophe and me to follow him. He attempts to speak, but when he can't find the English words he motions with his hand. "My English bad," he says. "Come." We follow him through a brambly path, overgrown with tall bushes and prickly branches. He winds his way quickly until he reaches an apartment building, the entranceway crumbling, with peeling paint and broken windows. "Me," he says. He touches his chest, smiles and points to the top Of the building, counting one, two, three, four, five, six, seven, eight. "My home," he says.
Alex walks in the open front door. We climb the cracked steps, littered with broken glass, rusted piles of old pipes, crushed ceramic tiles, and mounds of dust. On the stairwell landings there are odd pieces of furniture, a busted chair, a table missing its legs, and more rusted pipes lie on the steps of the cement staircase. He peers into the elevator shaft. "Whew," he says and shakes his' head. There's just a gaping empty space with loose cables stretching all the way to the ground floor. Pripyat was looted soon after the accident, and since everything here is radioactive, all the things that were stolen and sold have spread radioactivity all over the former Soviet Union. The elevator car and its parts are now somewhere else, shedding their radiation.
The decay and destruction have an odd beauty. Life and objects left to the elements have become like art. They are all part of a time gone, a time that does not exist anymore. The Soviet Union fell apart not long after the Chernobyl disaster, in part because of the widespread distrust and dismay it inspired. Gorbachev said, "For me, life is divided into a time before Chernobyl and a time after."
Alex climbs two steps at a time, and we follow. There is more and more debris the higher we climb: discarded refrigerator and stove parts, slats of wood, and more shards of glass. He quickly reaches the eighth floor and points to a moldy, brown padded door on the left. It creaks when he pushes on it, and he walks into his musty, decaying apartment. He darts from room to room as though to make sure he is not in some dream.
Alex stops, tapping his foot on the floor. "Here, bedroom," he says. He stands in a small, sunny room with a decades-old mattress in the corner, soggy, ripped, springs sticking out; near the window a pile of moist clothes sits in a heap. He picks up a pair of kid's navy blue shorts. "Mine," he says and drops them to the floor back on the same heap. He walks through his old bedroom to an adjacent room. "Here play games, stereo," he says.
From a tiny terrace Outside the apartment's living room, the Chernobyl reactor is visible in the distance, its blocky shape now covered over by the sarcophagus, the concrete coffin designed to contain its radioactive dangers. "We see fire," Alex says, shaking his head. He goes into the kitchen, looks out the window for a moment, then walks out of his home. He goes across the hall and taps on the door. "My friend, here," he says and touches his heart.
I walk behind Alex as he leaves. We don't say anything. He showed me something close to him. Why? I don't know. Maybe Alex wanted someone to bear witness. Maybe he wanted another human being to live this moment with him.
All day there have been moments when groups of Pripyat returnees gather outside a building or along the bare road, and they stand around drinking beer, chatting. It is difficult to detect how they are reacting to all this. Late in the day, on a side street, a few of them find an old soccer ball, deflated and covered in dusty ash. They take turns kicking it around. Are they happy or sad? Dostoyevsky wrote, "Man is a creature that can get used to anything, and I think that is the best definition of him."
"Our permit only lasts till 6 p.m.--we have to get going," Youri tells us after we have spent most of the day walking the avenues of Pripyat, opening doors, peering into people's homes, looking at the remnants of lives we will never know. In one apartment we found a set of black-and-white photos of children dressed up for a party. The photos were sitting in a wooden étagère, their curled edges showing age, but the arrangement was intact. Who left it behind? Or was this some form of tribute, placed there by another intruder who had also sifted through these dead, contaminated rooms?
Before we leave we drive to the sarcophagus, a massive concrete building. It is hard to believe what went on there, what radioactive cauldron is still cooking within. Chernobyl reactor number 4 looks utterly inert. There is nothing to tell you of the danger inside. Youri takes out the dosimeter and puts it near the ground in front of the sarcophagus gate. It clicks up to 1,300 in seconds, the highest level we've seen since we arrived. No one wants to stay here long.
Alex takes a group shot in front of the sarcophagus with a big www.pripyat.com banner hanging in front of us. And then we drive away as the sun is setting in the zone. The golden light illuminates the thin, dark brown trees, and it looks beautiful, lonely, and unreal.
I return to Chernobyl almost a year later working on a film with Christophe Bisson. I can still see the power plant's corridors, long silent except for the clicking of the guide's heels on the black-and-white tiles. The floor patterns change as we walk through miles of hallways--black-and-white floors, golden triangles, then black-and-white again. Christophe says it is like being in the organs of a giant beast.
I am not impressed or amazed that I am here. Rather; I accept it, like the thousands of workers who come here every day. It seems ordinary, mundane. It is only in the cafeteria of the former nuclear power plant, while we sit with the other workers eating their free lunch, that we look around, noticing faces that register, well, nothing. "You could do a film just in the cafeteria," Christophe says. "Look at those two men, sitting side by side, not speaking. In their green uniforms, they say it all."
We ask to follow one worker. Alexi, a sandy-haired, tall, thin man who wears glasses, meets us in the Estonian restaurant. We are late, and so he is already eating from a little Crock-Pot filled with tiny ravioli when we arrive. "Sorry," I say.
He doesn't look up, just nods his head and keeps eating.
"Did you choose to go work at Chernobyl?" I ask.
"Well, you could say that," he says. "When it was still the Soviet Union in 1987, they offered me a choice to go work in Siberia or come to work here. It was an easy choice. I came here."
"And the danger?"
"Well, it's dangerous to do many things."
He keeps eating and never looks up.
Alexi tells us that he rides the morning train with thousands. We accompany him. The workers file in, crowding into the seats, keys and hats left on benches by regulars to mark their seat. Men gather in fours and fives, get out faded playing cards, set up chessboards. When Christophe films some dark-haired men playing cards, they yell out in Russian, "We don't want to be filmed." It's aggressive--we know what they say before our translator tells us. There are few women on board the train. One woman-- "the reader," Christophe calls her--sits all in beige, turning the pages of a book in the glistening sunlight.
The 40-minute ride takes us from outside the exclusion zone to the area closest to the reactor. The train chugs slowly, crossing over into Belarus then back to Ukraine. We pull into the station as the night shift is readying to board the train home to Slavutich. "Don't film," our translator says. Instead I record everything in my mind: the scene of thousands rushing toward the reactor, thousands rushing toward Slavutich, old Soviet-style music playing in the background, the young uniformed guards who sit in chairs at the entranceway to the reactor and check everyone in. This seems to be the last place on earth where the Soviet Union is still alive. No one mentions the word radiation. They hand you a small necklace to wear when you arrive, a miniature dosimeter.
All in this land of make-believe, where everyone says everything is all right. And after you are here for a while, you start to believe it. Maybe radiation isn't so bad. Maybe the body does adapt. Mice aren't affected. Maybe humans aren't either. Then I flash back to the apartment building in Kiev they call the House of Widows, where emergency workers' wives outlive their husbands, and to the worker raising his shirt to show me his mile-long scar, and to his wife with thyroid problems, and their son Kolia, who was taken to Cuba for his health problems.
In Slavutich, we stop a group of gleaming schoolboys walking home from the nearby grammar school. "Do you want to work at the nuclear power plant?" I ask.
"Nyet, nyet, nyet," they scream at once.
"Do you think nuclear power is good?"
"Nyet."
"Why?"
"Radiation."
Slavutich is the town created in 1987 by the Soviet Union to replace Pripyat. There are Estonian neighborhoods, Latvian, and others. The town was the city of hope, Pripyat the city of the future. Both the future and hope died in these towns.
Youri, our guide, told us: "They built it after the accident when the other reactors were still operating. We still believed the future was bright. We had hope that the reactors would keep operating, that Slavutich would replace Pripyat, that everything would go back to normal. But it didn't, and then the Soviet Union collapsed. Then the reactor closed, and everything in Slavutich started to fall apart. People left, the city faded, began to look like the abandoned Pripyat. People didn't have hope anymore. It became like Pripyat. Sure, people still live here, still work in the reactor, but all the hope is gone. I didn't want to live there anymore. Then I went to work in Chernobyl as a guide."
During our filming, we returned again to Pripyat with Maxim, a young Ukrainian filmmaker. He has a question.
"Are you making a film about death?" he asks.
"No," I answer.
"Is radiation death?" he asks.
I don't answer. After a long silence, he asks again.
"Yes, I guess so," I say.
Maxim strokes the car window when he sees his apartment house. "My house, my house," he says in English. In his bedroom he goes to a large poster of a white horse and strokes the face of the horse. He wanders from room to room picking up things. He picks up a blue ball. "This was my favorite toy," he says. And then at the closet door he stops and looks at a wall-size 1986 calendar. He begins to rip apart the months after April.
"I need some time here alone," he says.
He doesn't take long, and when he walks out of the apartment, he says, "I won't come back here anymore. This is the last time," and bounces the blue ball he has been carrying back into the apartment.
He walks down the stairs and heads back to the car.

~~~~~~~~



Chernobyl Ad Campaign research

Chernobyl Disaster. By: McGill, Sara Ann, Chernobyl Disaster, 2009 book 

Abstract:      Presents an overview of the 1986 nuclear disaster in Chernobyl, Ukraine. Causes of the accident, including the power plant's disabled safety system; Radioactive contamination released before the reactor was contained; Deaths and hospitalizations caused by the explosion and ensuing pollution; Extent of contamination throughout the Soviet Union and western Europe; Incidence of thyroid cancer and immunological suppression in the region; Energy crisis resulting from the shutdown of the plant.

I have requested a book to do further reading from the library (hold request).

CHERNOBYL, MY HOME. Newsweek (Atlantic Edition), 01637053, 5/1/2006, Vol. 147, Issue 18
abstract
This article reports on Chernobyl, Ukraine on the 20th anniversary of the nuclear reactor disaster that happened there in 1986. Cleanup continues on the site, with workers apparently unconcerned about the health risks associated with exposure to radiation. Many of the inhabitants of the area, evacuated in the days following the disaster, have returned to their homes. The United Nations estimates that 4,000 people will die of the aftereffects of the reactor explosion and fire, while other experts claim that the death toll will be much higher.

Facts & Fission 

A veteran of the Manhattan Project argues for the real-world practicality of nuclear power.
By Theodore Rockwell       December 2009 | mechanical engineering  (full PDF version on my hard drive)

Growing Up with Chernobyl
Working in a radioactive zone, two scientists learn tough lessons 
about politics, bias and the challenges of doing good science     
Ronald K. Chesser and Robert J. Baker

American Scientist, Volume 94  
2006 November-December  (full PDF on my hard-drive)




Problems of Post-Communism, Sep2007, Vol. 54 Issue 5, p19-29 
Academic Journal


The article examines the public risk perception and nuclear security in Russia, including factors contributing to the process. Brief description and information regarding the historical background of Russia is further presented. The ambiguities in their risk definition was taken into account as well as their reactions to terrorism. Based on what happened at Chernobyl nuclear plant in Ukraine, Russians were found to be worried about nuclear terrorism, wherein they have been giving high priority to nuclear security. The relationship between Russia and the U.S. was also mentioned.
How Safe Is Russia?
Public Risk Perception

and Nuclear Security
Igor Khripunov  
An ill-informed Russian
population can impede

international cooperation and


better nuclear security.



Chernobyl Ad Campaign

The Aftermath:  25 years after Chernobyl Nuclear Power Plant Accident April 26, 1986.  My Ad Campaign will focus on increasing public awareness of the on-going fall-out from the incident (the medical, emotional, and familial toll especially to the children).  Hopefully, this information emphasizing the faces and the 'facts' with use of numbers impacted eg families relocated, the number of children suffering from various ailments eg thyroid cancer will give us pause to the many unknowns and dangers with use of nuclear power.   

Target market:  adult population at least voting age; so college students would be included.  The students would not have been born at the time of the accident so knowing the on-going impact from this one accident may encourage them to pursue more information about the subject.  I hope that linking facts and faces still impacted may give adults pause to also look deeper into the subject via links to be shared.

For my research:  I used Palos Verdes Library District on-line resources  where I was able to download a number of articles some the full PDF file (there was no hyperlink so I will list the source).  I have more info on my computer hard drive.

People, 4/24/2006, Vol. 65 Issue 16, p104-110, 7p, 8 Color Photographs
Chernobyl Hope
abstract this article discusses children affected by the Chernobyl nuclear power plant accident in the Ukraine. The radioactive fallout from this accident is believed to be the source of birth defects in a number of children in Belarus, many of whom are confined to a state-run hospital with little to no care. A group of American volunteers visited these hospitals to teach some of the staff therapeutic techniques and to spend time interacting with the children.

Consequences of Chernobyl

Friday, April 22, 2011

Yea! Fruitleta campaign is history!

Our client presentation was yesterday.  It went pretty well.  I just had to scramble & get a couple boards from Carolina (I owe her $) to mount - ran out.  I rushed out of house in a.m. with all my completed boards & left purse at home.  yikes!  Susana presented with a professional-looking power point & Samantha & I chimed in about our parts.  I clarified how hot & cold concepts gave us leeway & flexibility to expand re: future up-dates to our advertisements.  I'm sooo happy we didn't have to re-do & clients seemed pretty happy.  Idea that clients like to have a visual eg of packaging and having ads in actual 'magazine' would give them clear visual how ad would work in the product.

Thursday, April 21, 2011

Fruitleta ad campaign - final print ads with hot cold concept





Don't get confused - this is how I put the images in 11x17 doc for printer.  This is how this student saves money - pages are then cut in half.  Check out print prices at UPS only 58 cents each! The second image is folded up accordian style to make a booklet insert in magazine.   See if you can match the teaser ad parts... The logo is on a separate board as well.   I am happy this campaign work is done.  Thanks to both my teammates Susana & Samantha for their contribution.

Friday, April 8, 2011

Paleta - photographed classmate from photo 4 for ad

I was sooo happy when I saw my classmate Sunshine had a fur trimmed jacket!  That's just what we were looking for to shoot for a female model to suggest cold climate & eating spicy chile mango (?) paleta to warm up.  My teammates will have fun capturing other hot female & male figures for our campaign.

Paleta hot cold images and roughs for client review



During ad design class this past Thursday our client with Professor Angela indicated their preferences for the campaign to move forward.  (They did not see the last image on bottom with bright yellow background and sunglasse with watermelon cuz I neglected to print it out).  
  1. Top row 3rd rough in: blue icy textured background with orange slices.  They wanted some work done with HOT?  word - someone suggested dripping sweat from word...  This rough is part A of teaser ad.  Part B is rough 2nd row 3rd one in: same blue icy textured background with popsicle shape and without guilt.  
  2. 2nd row 1st rough on left: plain red background with HotCaliente words.
  3. Final preferences teammate Susana had images of professional models:  Hot female wearing fur-trimmed hood (full face image); and Hot male wearing wet shirt showing his body from waist up. Professor Angela suggested we photograph our own subjects for ad campaign.  We got busy trying to figure out who had hot friends and or boyfriends to photograph.  I found out Samantha has a hot boyfriend with major biceps!
Other comments for our consideration:
picture of people eating paleta.
fit the paletas on smaller paper  simple eg keep costs down by printing on 11x14 or 11x17 and cut paletas out with sheet cut in 2s
keep coupon part of the paletas, include caloric count and sugar (print on front and back sides)
desert   hot  without   do something with texture 
volcano texture
inside of chile  texture
coca cola  facebook  is done very well - ck it out.
anthropologie - ck it out?
flash oriented.  
play with voice app - coke

Whew - back to the drawing board.



Paleta thumbnails


It was helpful to have tracing paper with thumbnails nearby so when an 'inspiration' hit as I was going through daily routine and see something I could incorporate idea quickly before idea was lost.

Saturday, April 2, 2011

Paleta campaign final logo with notes from client meeting

Notes from our client meeting for paleta campaign:  above logo has been approved by our 'client.'  Other info gathered: cellophane wrappers - susana,  Angela liked lg rectangle with calories; real fruit on cellophane
roseannah  hot cold  weather concept...for eg local regional magazine ad using  real fruit...
big bold type.  Angela  liked samantha's trucks - wrap around to back from front - lg single strawberry w/o icicles- logo name smaller - wants twitter, facebook and logo aligned vertical or horizontal; liked 3 repeating round shape of orange, lime, and grapefruit.
hot cold concepts - pair desert with eating paleta  pair  alaska eating chile cucumber paleta.  
slogans campaign go on billboards, banner.
liked arial black bold type for logo.   
hot and cold images
liked triangles and simple shapes    warm colors on one side and cool colors on other side.
caliente  frio
solidify concepts  of hot cold
colors   images   - back to drawing board to work on above concepts further.