Saturday, April 2, 2011

Paleta campaign final logo with notes from client meeting

Notes from our client meeting for paleta campaign:  above logo has been approved by our 'client.'  Other info gathered: cellophane wrappers - susana,  Angela liked lg rectangle with calories; real fruit on cellophane
roseannah  hot cold  weather concept...for eg local regional magazine ad using  real fruit...
big bold type.  Angela  liked samantha's trucks - wrap around to back from front - lg single strawberry w/o icicles- logo name smaller - wants twitter, facebook and logo aligned vertical or horizontal; liked 3 repeating round shape of orange, lime, and grapefruit.
hot cold concepts - pair desert with eating paleta  pair  alaska eating chile cucumber paleta.  
slogans campaign go on billboards, banner.
liked arial black bold type for logo.   
hot and cold images
liked triangles and simple shapes    warm colors on one side and cool colors on other side.
caliente  frio
solidify concepts  of hot cold
colors   images   - back to drawing board to work on above concepts further.




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