Tuesday, March 29, 2011

ad images - research

Teaser ad - one page

Teaser ad - next pg

The 3 ads below are from local Long Beach magazine and take up a strip from edge of one pg about 2"x8"

Like this simple ad picture - it's colorful and fun!

Friday, March 25, 2011

Fun visit to Plaza Mexico paleta shop in Lynwood with Ad teammates.

Susana, Samantha and I had a fun visit to Plaza Mexico's Paletería La Michoacana Thursday after class. I used to pass the huge sign advertising the Plaza when I went to work at the special educ school but had never stopped there. It's a lovely mall! After par-taking of an enchilada lunch I ordered a delicious coco de leche paleta. The salesgirl said the owner would not allow photographs. The Plaza didn't have too many customers as it was a Thur afternoon. Susana showed us many unusual vegies and suggested how they could be cooked. She may share one of her family's secret recipes with me.

Below if info from L.A.Times on-line article which talked about this wonderful paleteria.

Handmade paletas — Mexican ice pops — have traditional flavors and cutting-edge style.By Betty Hallock for L.A. Times Living

August 22, 2007

...That's not just some idyllic Latino-Rockwellian fantasy. On a recent 80-degree-plus weekend in the courtyard of Plaza Mexico in Lynwood, a family of five took advantage of a park bench and a view of a replica of the Ángel de la Independencia, each of them holding fast to summer by his or her Popsicle stick. Customers at the nearby Paletería La Michoacana, a small, often crowded shop tucked into a corner of the plaza, lined up for paletas in flavors such as tamarindo, hibiscus flower and mango con chile. (If summer in L.A. had a flavor, it might be mango con chile.)

When I googled the name of the shop later I found out there are many shops by the same name and one comment that was posted on a Flickr site indicated:

BTW, Paleteria La Michoacana is not a chain, nor a franchise. It is just a tradition to call your paleteria "La Michoacana" because of the delicious paletas, nieves and natural flavoured water that are homemade and sold in Patzcuaro Michoacan.

Below is an image of a paleta shop in Michocan, Mexico and paleta images from LA Times article.

Wednesday, March 23, 2011

Paleta slogans

Fruitleta slogans:

Where’s Fruitleta? Hawthorne! Long beach

Donde es "

Why Fruitleta? Yummy, cool, healthy, guilt-free snack, hot new product - caliente!

Porque "

How? We make it fresh daily.

Como?

When? Everyday!

Cuando?

What?

Que es? Fresh, homemade popsicle with real fruit

A flavor a day keeps the snack attacks at bay.

Let's Fruitleta!

Have a cool day! On Fruitleta coupon.

Fruitleta – anytime snack

Ay yah yah - coming up with slogans is soooo hard.

paleta flavors - the list could be endless

tamarindo, hibiscus flower

mango con chile

helado de agua

cucumbers with chile

paletas de agua

pico de gallo paleta made with pineapple

icama, cucumber and mango

nuez (nut)

coconut paleta de aqua

passion fruit, blackberry, soursop, nopales fruit,

coconut, cantaloupe, watermelon, pistachio

Campaign ad roughs cont' logos and typeface

I spent hours working on the logos, partly because I have to refresh how to make a lovely strawberry with all the shadows and highlights with 'perfect' lines. Working with pen tool and getting lovely curves wasn't working so well. Then I had to figure out how to make a lovely rotation of the rectangle shape in illustrator - found out googling 'illustrator how to...' works better than looking through my old notes and illustrator manuals. But it was fun to work with the shape and get it to fit in a square-type motif. Prof Angela had suggested during critique as client today that strawberry logo with stick (may work better without the stick). It is easier to work the rounder shape into the 'Fruitleta' sign. It's all a learning experience. What is hard is to work with teammates because we all have our own artistic bent and ideas. I was ready to throw in the towel today until I felt we were moving forward with which direction to go in. Whew. Thanks teammates Susana & Samantha for putting up with my angst!

Ad campaign: paleta roughs- mag ad coupon insert: see previous blog post

The top is the back of the insert and the bottom is the front (and popsicle stick would be added and this a a removeable part of the ad. See previous blog. Reader can take pull-out with them & have the coupon... The nutritional info with more detail is another option, but I feel less info is more. Just share number of calories and grams of sugar with reader to entice them to buy, buy, buy! Teacher Angela had a look and liked the idea of the number of calories in larger type but disliked the large name of paleta. Can't win them all. :)

More food trucks - like the outlined casual fun look

This is part of a line of food trucks under company name 'Mobi Munch.'

Paleta research: shave ice food truck

Ad campaign: Paleta roughs - magazine ad

These are a couple roughs which we may use for magazine ads where we include the pull-out in shape of paletas. There would be more text maybe over the pop shapes talking about the product. Refer to next post. I like the happy colors; trying to appeal to the working middle-class out for quick healthy snack.

Little Tokyo signage

I thought this is a cute signage which may give us ideas for our paleta campaign.

Monday, March 14, 2011

Fresh fruit images for our paleta campaign

The top left image is one of our competitors. I like the simple fruit cut out shapes the best - it is clean and fresh-looking! Two of our watch-words.

Images for our Paleta campaign

The above images suggest 'cool' eg paletas are a cool treat! The colors especially in green and blue palette are cool. The textures may be used throughout our campaign as a background - maybe for our food truck...

Branding: Process blog for museum

I like the consistent use of the circle shape troughout the museum - various different museums in the complex and other places. The idea of repetitive shape may be used in our paleta campaign eg with simple rectangle paleta shape. Check out the blog for further details. Too bad I really can't read Spanish.
http://mpproject.wordpress.com/category/identidade-visual/

Bad ad better final

Doing ad reinforces use of CRAP principles: contrast, repetition, alignment & proximity. It is now easier to do 1st read: PV Net Educ Center & the the blue horizontal line aids in eye flow to classes enrolling now & then reviewing classes currently offered. Finally seeing the contact info on bottom. I brought the logo for organization branding to encourage loyal students to keep coming back to enroll in on-going classes. I do like the dark black gradient band to draw eye to read left to right.

Wednesday, March 9, 2011

Bilingual campaign?

What is ¿Ask Mariví?
¿Ask Mariví? is an on-going collection of observations about package design and branding familiar to the Latino/Hispanic marketplace. It's our way of learning about the stylistic conventions, visual patterns, and metaphors that appeal to Latino consumers.

Her website has different insights including the following:

Raising a Bilingual Child in the US

Raising a child nowadays in the US with a set of parents both fluent in Spanish and English can be quiet a challenge. Just ask me. You want your child to learn the most and the best, so you try to repeat everything you teach him twice (in both languages) and let me tell you this can be exhausting and overwhelming.

Reading an article at babycenter.com about how your child learns to speak I came across a highlighted sentence that said that bilingual children split the amounts of words they know between the two languages. Ahh what a relief I felt to know that we are in a good path raising our little one teaching him two idioms.

It is so interesting to me that Spanglish it is not only a street language or the mix of our languages but a reflection of how new generations with Hispanic ancestry grow in the US.

Ad that appeals to Latino Hispanic market

ask marivi designer liked this ad because it is clean and simple. She has ten yrs experience working in the Latin Am market.

Research - Paleta campaign words & images

word list that relates to product & company Fruitletas product.

paleta- A paleta is a Latin American ice pop usually made from fresh fruit. The name comes from palo, or "stick," and the diminutive ending -eta, referencing the little flat stick frozen into each item(wikipedia)

lick

frozen - turned into ice or solid

cool

snack - light meal eaten in a hurry

fruity

guilt (feeling of having done wrong; implied offense) -free

SALUD - health

REFRESCO - refreshment

fresh FRESCO recently made

food truck

(hand cart) CARRETILLA - images dont match except for one photo I lost for ice cream push cart.

(motor vehicle) CAMION (accent on o) - ???

Paleta campaign - bilingual communications designer for Latino/Hispanic marketplace

http://www.rbird.com/movabletype/askmarivi/

Tuesday, March 8, 2011

Final (more or less) re-worked ad.

I like this one best, but not sure if the logo going off the rectangle element works quite right.

Monday, March 7, 2011

TED on babies & linguistics & compassion

Patricia kuhl: linguistic genius of babies - declined ability to learn languages goes way down by age 7.

krista tippett: reconnecting with compassion. kindness. curiosity without assumption. empathy; forgiveness - reconciliation. act of presence; generosity; hospitality; just being there- just show up. linked to beauty- willingness to see beauty in the other - not just what needs helping. look for face of god in suffering in face of stranger; religious other. vs tolerance. compassion is visible -we recognize it- know what is possible. big spiritual idea - in space and time; color and complexity of life. seeks physicality. juan veijet - cognitively challenged communities. live compassion - wisdom of tenderness. his friend mother teresa - changing ourselves. compassion a sign reality of deeper possibilities- unleashed in wider circles by signs & stories not by stats and strategies. power of story - to flourish , change, carry forward.

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