Roseannah, As per our meeting on Wednesday my notes:
Susana, Samanha, Rosehanna
Fruitleta – fruit on a stick. 1. Why that type face on the logo? Latina and American – 20 – 30 male and female Strawberry – it is from southern California – 2. are the leaves going to be on the stik – as a form of decoration. 3. Double meaning Caliente – hot, hot as in temperature. Color scheme - I like the very simple color Like the idea of the simple calorie amount 4. an ad in a magazine to inform about the new product - DO not like the advertisement in the magazine – what about the Long beach business magazine, selling through the port authority . What about a series of teasers 5. Mixed image – are you selling it as fruit? What is Caliente in that. Advertisement there seems to be some discrepancy about the idea.
Truck. The leaf – I am not sure if we are looking at leaves of looking for a blog. The lack of continuity are you selling fruit, leaves, caliente ???
**** Bar code
Uniforms – if you are going to be colored? Like the fruit Went to Japan town down town La and the way they approach the use of color and playfulness – goes through the entire campaign – Edible fruit Look at Keicha’s website herbal essences. Coloured hats? Hats like fruit Pants made out of heshion. Hats like the Mexican masks – they are hand drawn.
Scratch and sniff – a piece of fruity color. Attack your senses without guilt Think texture Think color Think playful Think retro??/ Think minimal Think Mexican masks Think Japanese clean Your type face for Caliente Old Latin posters for your color choices Japanese tea house. LED ticker tape Koji Truck – movie touch screen Gay ice cream truck.
Roseannah, As per our meeting on Wednesday
ReplyDeletemy notes:
Susana, Samanha, Rosehanna
Fruitleta – fruit on a stick.
1. Why that type face on the logo?
Latina and American –
20 – 30 male and female
Strawberry – it is from southern California –
2. are the leaves going to be on the stik – as a form of decoration.
3. Double meaning Caliente – hot, hot as in temperature.
Color scheme - I like the very simple color
Like the idea of the simple calorie amount
4. an ad in a magazine to inform about the new product - DO not like the advertisement in the magazine – what about the Long beach business magazine, selling through the port authority .
What about a series of teasers
5. Mixed image – are you selling it as fruit? What is Caliente in that. Advertisement there seems to be some discrepancy about the idea.
Truck.
The leaf – I am not sure if we are looking at leaves of looking for a blog.
The lack of continuity are you selling fruit, leaves, caliente ???
**** Bar code
Uniforms – if you are going to be colored? Like the fruit
Went to Japan town down town La and the way they approach the use of color and playfulness – goes through the entire campaign – Edible fruit
Look at Keicha’s website herbal essences.
Coloured hats?
Hats like fruit
Pants made out of heshion.
Hats like the Mexican masks – they are hand drawn.
Scratch and sniff – a piece of fruity color.
Attack your senses without guilt
Think texture
Think color
Think playful
Think retro??/
Think minimal
Think Mexican masks
Think Japanese clean
Your type face for Caliente
Old Latin posters for your color choices
Japanese tea house.
LED ticker tape
Koji Truck – movie touch screen
Gay ice cream truck.